Our Story
24k Deliciosa Vida is a premium tequila brand known for its exceptional quality and exquisite taste. With a rich family history in the tequila industry spanning generations, we bring the traditions of Mexico to the world.
At 24k Deliciosa Vida Tequila, our passion for tequila and the rich traditions of Mexico fuel our commitment to producing exceptional spirits. Our story begins with cherished childhood memories of family gatherings, where Mezcal and tequila were shared with esteemed guests, always in moderation and with respect. As time went on, life took us to California, where we pursued education and careers, almost forgetting the vibrant heritage of Mexico. It wasn’t until later in life when my son reached college, that we embarked on a transformative journey to reconnect with our roots by traveling extensively throughout Mexico.
Located in Amatitan, Jalisco, near the renowned Tequila volcano, lies the original Rancho Santa Rosa—our proud home since 1942. This region in Central Mexico, adorned with numerous volcanoes, benefits from past eruptions that have bestowed mineral-rich and nutrient-dense soils, ideal for cultivating our tequila’s distinctive flavors.
Generations of the Real family, starting with Doña Rosita, Don Vicente, and their son Vinicio Real Rivera, and now continued by the grandchildren, Roberto and Fernando Real, have garnered widespread recognition for crafting exceptional tequilas. Our dedication to quality has earned us esteemed accolades, such as the Silver medal for our Reposado tequila and Ultra Añejo, as well as the Platinum medal for our Añejo tequila at the 2014 Santa Barbara Tequila Harvest Festival. In addition, our Ultra Añejo received the prestigious Double Gold Medallion at the San Francisco World Spirits Competition in the same year. Under the 24k Deliciosa Vida label, our blanco/silver tequila proudly claimed the gold medal in 2023.
Main Tequila Production Regions
Production Process
Tequila, an alcoholic beverage originating around the 16th century, has evolved from the practices of Mexico’s indigenous people influenced by Spanish culture. While there are over 200 varieties of Agave, tequila is exclusively crafted from the “Blue variety tequilas Weber agave.” Maturing for approximately six years, the agave plant is carefully tended by skilled workers known as “Jimadores.” They remove all the leaves, leaving behind the heart of the plant, called the piña, resembling a pineapple. Within the piña, the natural sugars are concentrated, forming the foundation for the tequila-making process.
To achieve the desired flavors, there are three distinct methods of cooking the piñas. The methods are as followed:
- CONO: method involves below-ground cooking, resulting in a smoky flavor commonly associated with Mezcal.
- MAMPOSTERÍA technique utilizes a brick room oven, where heat emanates from underneath.
- AUTOCLAVE: method employs a giant, food-grade stainless steel cylinder filled with piñas, which are cooked through high-temperature steam.
Once cooked, the agave undergoes various shredding methods to release and extract the sugars necessary for fermentation and the initial production of natural alcohols. We proudly source our Blue Weber Tequilana agaves from the mineral-rich volcanic earth near the Tequila Volcano, enhancing the distinctive characteristics of our tequilas. The stunning fields that compose the Rancho Santa Rosa showcase the land where our exceptional tequilas have originated since 1942.
Our Tequilas
Our Tequila tells a story, legends drawn out of Mexican soil. It’s a story of a simple farmer who found his passion and followed it. One who honored that passion above all else. And like Don Julio González himself said, “When you have passion, you have everything.”
Extra Añejo (gold bottle)
24K Deliciosa Vida, The Gold Standard of Tequila
This artisanally crafted double distilled Tequila is made using hand harvested Weber Blue Agave. Grown on the fertile foothills of the great Volcán de Tequila located in Jalisco, México. The process of making this exquisite spirit has been perfected generationally, resulting in a smooth barrel-aged flavor with smoky undertones. Enjoyed equally neat, mixed or on ice.
Blanco (silver bottle)
Using the finest blue agave plant and a time honored distillation process, Don Julio® Blanco Tequila is tequila in its truest form.
Reposado (Rose gold bottle)
Using the finest blue agave plant and a time honored distillation process, Don Julio® Blanco Tequila is tequila in its truest form.